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i am not okay with this ORIGINAL SERIES LAUNCH

red carpet event + after party

To create buzz and social media coverage around Netflix’s new YA original series, the R+P team built out a one-of-a-kind red carpet premiere and after party experience, filled with music inspired touches and brand elements to create an environment and backdrop for content capture and social posting.

 
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step + repeat

A unique red carpet excited the young adult cast and veterans alike, with the series title treatment printed on custom record sleeves and the iconic Netflix “N” symbol on vinyl records, all mounted to a wood paneled wall, and a record player playing vinyl from the series to set the mood.

 
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after party

Upstairs in the penthouse, guests were greeted with a modern-retro house-party vibe, fit with small touches and moments from the show: a bowling kit from Stan’s work, school textbooks and notebooks with scribbles by Syd, and a photo booth with professional photographer, taking social-ready shots of all the Netflix YA talent and guests alike.

 
 
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details

Each moment tied into the shows’ quirky side, with custom records, VHS tapes, and even a functional cassette player to promote nostalgia.

 
 
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Photography by @codyjaaames :: www.codyjamesphoto.com