THE TIKTOK MOTEL LOUNGE
CREATOR LOUNGE + WEEKEND PROGRAMMING
TikTok tasked ROCK+PAPER to create a unique and memorable experience for it’s top-tier creators at one of the largest creator conferences, Playlist Live.
The answer: The TikTok Motel, a 3-day exclusive lounge that reimagined the typical motel motifs into a bright and cozy atmosphere, full of tropical-inspired greenery, lazy lounge chairs and home-away-from-home feels. Unique and engaging programming, covetable branded giveaways and surprise “Easter Egg” moments kept creators coming back each day for fresh content opportunities.
BRAND TOUCHES
Motel motifs and touches were integrated at every turn: from large-scale branding, daily programming, free swag, lounge details, and grab ‘n go snacks and drinks. A customized vending machine even popped out co-branded snacks as a treat.
GIFT SHOP + MERCHandise
The TikTok Motel gift shop offered printed tote bags, live-engraved keychains, and even a way to keep the Floridian sun off your face: visors in brand colors with custom trend-inspired sticker packs to design your own.
VIBE CHECK
“my favorite part about Playlist so far has been seeing all the faces from my For You page in real life”
POOL DECK
A unique seating area (sans water) with a ball pit, lounge chairs, and LOTS of branded inflatables encouraged creators hop in for content creation.
PROGRAMMING
The TikTok Motel concept continued through the environment and daily activities to keep the creators engaged, like astrology readings, guided meditation, and a bumpin’ “Turn-Up Service” party with curated TikTok playlist and DJ. This promoted excitement about content creation within the space, and most importantly, showcased the TikTok identity and promoted brand love.
Photography by @grantpuckettphoto :: www.grantpuckettphoto.com